Selected Case Studies

Hi, I'm Pooja

A Strategist, Researcher and a Designer,
with 4 years of experience leading design efforts for fortune 500 clients to build AI driven

enterprise products



I take AI products from concept to adoption—backed by research, shaped by strategy,

and refined through design.



Key problems I have tackled include,
but are not limited to

Internal Sales Performance Dashboard

Led end to end design efforts to build an analytics dashboard reducing decision
making time from 2 weeks to 2 minutes

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Enterprise Data Marketplace Solution
Led an enterprise marketplace tool design to reduce
data retrieval time by 75%

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Heuristic Evaluation for a Pricing Simulator
Evaluated a CPG pricing simulator using heuristics, delivered 50+ UX recommendations
with CPG SMEs, and set the design benchmark for future simulator tools.


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People I work with say…