Selected Case Studies
Hi, I'm Pooja
A Strategist, Researcher and a Designer,
with 4 years of experience leading design efforts for fortune 500 clients to build AI driven
enterprise products
I take AI products from concept to adoption—backed by research, shaped by strategy,
and refined through design.
Key problems I have tackled include,
but are not limited to
Internal Sales Performance Dashboard
Led end to end design efforts to build an analytics dashboard reducing decision
making time from 2 weeks to 2 minutes

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Enterprise Data Marketplace Solution
Led an enterprise marketplace tool design to reduce
data retrieval time by 75%

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Heuristic Evaluation for a Pricing Simulator
Evaluated a CPG pricing simulator using heuristics, delivered 50+ UX recommendations
with CPG SMEs, and set the design benchmark for future simulator tools.

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